THE STORY
New York's dynamic duo French Montana and Max B commandeered the BET Awards 2026 stage, delivering a performance that vibrated with unfiltered East Coast energy. Kicking off with their chart-topping hit "Ever Since U Left Me (I Went Deaf)," the pair, draped in an impressive array of jewelry, were amplified by a troupe of dancers, creating a visually arresting spectacle. Max B, clad in all black, elevated his performance with a captivating beat switch during his verse, a testament to his evolving artistry.
The heat intensified when the legendary Rick Ross stormed the stage, joining French and Max B for a thunderous performance of their anthem "Minks In Miami." The trio, sporting opulent fur coats, were enveloped in a dramatic display of pyrotechnics, transforming the stage into a visual inferno. This collaboration underscored the strong bonds within the hip-hop community and the enduring power of these artists.
"Ever Since U Left Me (I Went Deaf)," the lead single from French Montana and Max B’s recent mixtape Coke Wave 3.5: Narcos, has cemented its status as a mainstream hit. Its success marks a significant resurgence for Max B, particularly following his release from incarceration. The track's infectious appeal has been further amplified by standout remixes, including a "West Coast" version featuring Ty Dolla Sign and a Bronx-infused "Big Bronx" remix with Remy Ma.
In addition to their show-stopping performance, French Montana and Max B were recognized with a nomination in the coveted Best Group category. Rick Ross's appearance also marked a significant return to the BET Awards stage, his first performance at the event in over a decade, highlighting his enduring relevance and continued impact on the culture. The 2026 BET Awards, hosted by Druski, took place on Sunday, June 28, at the Peacock Theater in Los Angeles, celebrating a diverse range of talent across Black entertainment.
CONTEXT
Rick Ross's performance at the 2026 BET Awards signifies his fifth time gracing the event's stage, but importantly, his first in over ten years. His previous BET Awards appearance was in 2012, a star-studded performance alongside then-Maybach Music Group artists Meek Mill and Wale. That same year, Ross also received a Best Male Hip-Hop Artist nomination, one of four such nominations he's garnered throughout his career. His last BET Award nomination came in 2015 for Best Collaboration, recognizing his contribution to Chris Brown's hit "New Flame." This latest performance coincides with the 20th anniversary of his seminal debut album, Port of Miami, a project that launched him into superstardom with the undeniable hit "Hustlin'."
The success of "Ever Since U Left Me (I Went Deaf)" is built upon a foundation of soulful sampling, cleverly interpolating "That’s the Way (I Like It)" by KC and the Sunshine Band. This track's dominance on Billboard’s US Rhythmic Airplay chart speaks volumes about its widespread appeal and the creative synergy between French Montana and Max B. This performance at the BET Awards not only celebrates their current success but also honors Max B's resilience and French Montana's consistent ability to remain at the forefront of the culture, especially after his recent mixtape release.
WHY IT MATTERS
The BET Awards continue to be a vital platform for showcasing the breadth and depth of Black artistry in music, film, and television. The performances by French Montana, Max B, and Rick Ross serve as a powerful reminder of the genre's evolution and the legends who continue to shape its landscape. This moment at the 2026 ceremony not only highlights a massive hit single but also celebrates the journey of artists like Max B, who have overcome significant challenges to reclaim their place in the spotlight.
As we look ahead, the energy brought by these artists to the BET Awards stage sets a high bar for future performances. It underscores the importance of celebrating artists who have built legacies while simultaneously delivering fresh, chart-topping material. The synergy between seasoned veterans and emerging talents, as seen throughout the night, proves that hip-hop remains a vibrant and ever-evolving force in global culture.
Reporting via Vibe. Read the original story here: https://www.vibe.com/news/entertainment/french-montana-max-b-rick-ross-bet-awards-2026-performanc-1235177798/
